Social Media Optimization for the rest of Us

Twitter Outage Frustrates Fans

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It took only a small while before people realized there was something wrong with Twitter yesterday. Once the site starts loading slow, and you see the big whale image on your screen, you know something’s happening at Twitter. Apparently, the company had some server issues and has fixed most of those issues by now. A year ago, it would have taken people a while to get informed on any outages. These days, Twitter can’t get away with that. Not when it has millions of people who can’t stop tweeting.

Twitter’s status site was full of news about the state of the network (most of which were not good news).

Twitter has gotten much better these days when it comes to handling the load that it gets from all the tweeters. But it has ways to go to become perfect in that regard. Perhaps what’s more distressing is seeing so many people complain about what they can’t do when Twitter should be used as a tool and not a life-style.

Twitter may be struggling from time to time to keep up with all the traffic that it gets. But that is not going to stop the team from implementing new features. Twitter is in the process of introducing its own URL shortening feature that will not only help users save some characters, but it will reduce the chances of people getting scammed on Twitter.

I don’t know about you, but I will continue supporting third-party URL shortening services out there. It’s never ideal if one company is handling all your data, even if Twitter can use your data to improve its features. Twitter may not be perfect, but it does not have to be. Twitter being down for a few hours should not alter your strategy much anyway.

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