
Twitter is one of the fastest growing Web 2.0 communities around these days. A few months ago, a whole lot of people hadn’t heard of Twitter. But these days, almost anybody you talk to knows what Twitter is. Twitter is a great way to communicate with others and learn a lot of new things. But that’s not even the best part about Twitter. I have said it before and don’t hesitate to say it again: Twitter is a goldmine. It’s provides all of us with more data that we can handle. As long as you are using the right tools and listening the right way, there is no reason you can’t develop new products, ideas, and services that can not only make you money but also provide your customers with exactly what they need.
Twendz is a cool Twitter tool that lets you track conversations on Twitter and find out about the latest trends. The engine automatically goes through the discussions in the community and figures out the most talked about topics. It will also tell you whether people are talking positively or negatively about that topic. That is very powerful if you are trying to figure out what people are saying about your brand or what they love or hate in a product or service.

Let’s take today for example. People are talking about BNP, WWDC (not surprisingly), and Apple. Once you choose a topic to listen in on, Twendz is going to show you how people are talking about it, and what related tags you can use to find more information about the same topic.

Now think about what you can do with such a powerful product. You can easily do market research and find out what people are interested about when it comes to let’s say WWDC. If you want to develop an accessory for iPhone, you can figure out what people really want as an add-on for their phones. You can also find out what people don’t like, and what you can do to address their needs.
Twendz is one of many tools that let you analyze Twitter data and get ideas about your brand, products, and services. The key to having success on Twitter is keeping your ears and eyes open. It’s fun to chatter all day on Twitter, but there is even more value in listening to what others need and want.