Sponsored Tweets: Getting Paid for Tweets?
You know it was bound to happen. Twitter has been looking at multiple ways to generate revenue and take its business to the next level. So are tweeters. Sponsored Tweets is a cool service that brings advertisers and Twitter publishers together and let tweeters make money from their sponsored tweets while enabling advertisers to reach out to influential users in the community to push their message out. Here is how the service works. Advertisers create opportunities and tweeters take advantage of these opportunities to make money on Twitter. You will need to disclose that you are being sponsored by someone so the transparency is there. Here is a demonstration of how this service works:
When I first heard about this service, I was very skeptical about it. I am by no means a big fan of advertising on Twitter with my own tweets. Twitter is not a direct revenue channel for me or my business, but it is a great traffic driver for our products and the content our company produces. I have to say I was surprised by the number of celebrity and popular twitterers who are taking advantage of this service to make a few bucks online. If you happen to be into advertising on Twitter, this service can certainly come in handy.
Think about it. Wouldn’t it be nice if you could get the message out about your product to thousands of folks on Twitter by partnering up with a Twitter user who has 200,000 followers? Maybe you want to work with someone who has millions of followers. Those sponsored tweets will cost you but just think about the number of people who will instantly check your product and may even give you feedback on your work.
I found the advertising interface to be very easy to use and intuitive. The fact that you can define how much you want to pay for your tweets and when you want them to go live makes this channel well worth a test.
You can also target your potential partners with tags and language. I have just started testing this service but choosing your tweeting hours is the best option to go. Just make sure you match your hours to the location you are targeting (the time is based on Eastern Time for now).
Sponsored Tweets is a very interesting service for advertisers and certainly worth a try. While I admire how the service is put together, I can’t see myself making money off of it by tweeting sponsored tweets. At the same time, if you have a product that you want to push in front of a large community, this service is well worth a test.
[...] I had a chance to write a piece on our sister website about Sponsored Tweets and how twitters are paid to post sponsored messages to their Twitter accounts. Twitter is one of the fastest growing communities on the Internet, but [...]
I agree the interface was very easy to use. Min. follower ratio and Klout score were interesting filters. I’d love to see some case studies that determine optimal settings.