How To Create a Powerful Knol Profile

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Google Knol is a community like any other. Your profile gives you the chance to introduce yourself and tell people why they should pay attention to your words. Think about it. If you take eBay for example, your profile there tells people why they should spend their money buying from you. On Knol, the currency is time, and your profile allows you to grab the attention of your readers.

Here is how to give a good first impression to your users:

• Tell them who you are: tell people who you are. You don’t have to talk about your hobbies or interests, but things that show your authority on the topic(s) that you will be writing about. If you have a doctorate in math, tell them. That will help people decide whether your math Knols are worth reading.
• Show them you are real: add a picture to your profile to show people you are a real person. I can’t tell you how important it is to have a picture on your profile. A profile without a picture is a driver’s license without a picture. Don’t forget to verify your name. You can do it by phone or e-mail, but it is necessary to show people that you are who you say you are (see image below).
• Show them your credentials: going back to the first point, make sure you talk about your studies, the articles you have written, the books you have authored, and your work experience. Once again, it’s all about showing people you know what you are talking about.
• Do link to your website: if you have an authority website on the topic you will be writing a Knol on, don’t forget to share that with the community. You can link to it from your profile to give your potential readers a chance to examine your prior work. Remember, it’s all about making a good first impression, so your Spring Break blog does not work here.
• Don’t lie on your profile: it’s easy to lie on your profile to make yourself look more impressive, but just don’t do it. It will definitely show once you write a couple of Knols. Do point to your LinkedIn profile if possible to make yourself look more credible.

Writing a profile is not rocket science, but a lot of people just don’t do it. Maybe they are being lazy or shy. By writing an impressive profile today, you can set yourself apart from those who don’t have a profile. Having a good Knol profile alone will not buy you readers, but combined with quality Knols, you can achieve a better standing in the Knol community.