Google Social Search: Where Search Meets Social Media
Google may be the top dog when it comes to web search, but the company has not used the power of the social media to provide more useful information to online searchers in the past. Not until now anyway. Google has announced that it will introduce a new Google Labs feature called “Social Search” that will integrate your favorite social media sites into Google search page to help you stay connected with your friends and followers.
Google is now going to start grabbing information from your favorite social networking sites that you have listed on your Google Profile. This is exciting on two fronts. On the one hand, you are going to be able to keep up with the latest developments in the world of social media. So you can catch the latest news and developments faster through Google Search. On the other hand, your results are going to be somewhat customized for you. It’s not personalized search just yet, but it’s a very good start.
In case you missed it, Microsoft is also trying hard to get a lead in this department to put pressure on Google. But the latest announcement by Google should stop a bit of momentum that Microsoft was going to make by taking Bing social. The move will certainly marry social media optimization and search engine optimization. Now you can share images, videos, text blogs, and so on across multiple networks and gain a lot more traffic from Google as well.
The future of search is social. It’s all about user generated content mixed with corporate content. It’s about time Google and Microsoft paid attention to all the content created by social media users on a daily basis. We are still in the early days of true social search. But too hard not to get excited about it all.
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