Social Media Optimization for the rest of Us

10 Ways to Get more Out of Twitter

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Twitter is one of the hottest properties on the Internet. Sure. It has been struggling with downtime and a too hard to handle growth rate, but it’s a still a goldmine for those who know how to use it. A lot of people assume that Twitter is all about sharing information with others. There is nothing wrong with providing useful information to others. But you’ve got to be more active if you want to get more value out of this community. I don’t mean you should post more often or go out of your way to answer to all the replies that you get. If you can do that, more power to you. But there is actually more to life than posting and replying to others on Twitter. Here are a few ways to get more out of Twitter:

1. Trends: forget Google trend. Twitter trends are more interesting, and they give you a lot of information about what markets to pursue and what people are searching for. Services such as twitscoop let you find what people are talking about, and that can help you pounce on new opportunities faster!

2. Network: networking is a big part of being on Twitter. The more people you know, the more power you have on Twitter. And let’s not forget that Twitter is the best way to approach super users. No matter how shy you are, there is no better way to connect with superstars than on Twitter.

3. Jobs: let’s say you’ve been unlucky and got laid off lately. Twitter is one great place to find jobs. People post jobs to Twitter on an hourly basis. You just have to listen.

4. Keywords: the beauty of Twitter is that you can analyze the information on both macro and micro level. If you want to track keywords, there are plenty of services to do so. Think of these services as your Google alert, only you are tracking things on Twitter.

5. Content: you can also track content on Twitter. You can track links and find the most popular ones on Twitter. You can even figure out about upcoming product launches and new services. Try Twitter Buzz!

6. Testimonials: Twitter allows you to get people engaged with your product and get their feedback. The more followers you have, the better chance you have of getting useful feedback from the community.

7. Traffic: you don’t have to be a genius to realize that you can drive traffic to your blog with Twitter. If you have 30K followers, there is no reason you can’t drive at least 3000 of them to your blog. Just make sure you don’t spam your followers.

8. Ideas: Twitter is a great place to brainstorm and even discover new ideas. As long as you are willing to listen and observe, the sky’s the limit. Many have used Twitter to come up with ideas for their products and make money. Who says Twitter is overrated?

9. Partnerships: Twitter is a great way to reach out to potential partners and discuss opportunities with them. It’s not too hard to come up with a list of Twitter users who may be interested in partnering with your business. There are a lot of partnership opportunities on Twitter if you are willing to listen and reach out.

10. Blog: a lot of super bloggers get ideas for their posts from Twitter. Twitter is a blogger’s best friend as it gives you access to a wealth of information. As long as you are willing to listen and observe, there is no limit to how many post ideas you can come up with.

There you have it. There are a lot of other things you can do on Twitter. Just think outside the box. Who’s stopping you?

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