Facebook has been on a mission to challenge Google and go beyond what many thought impossible in generating more traffic than any other web property on the Internet. With its latest plugins, Facebook may be well on its way. Facebook’s social plugins bring a whole new dimension to promoting content on Facebook. In just a matter of few days, thousands of websites have already implemented Facebook social plugins. Considering that implementing these tools takes only a few minutes, there is no reason not to try.

Facebook Like Button is already getting a lot of love from bloggers. It gives Facebook users an easy way to give some love to articles that they like the most. For bloggers, it’s a win win situation. The plugin brings Facebook to their community and helps spread the word around their top blog posts. The Recommendations plugin is another exciting tool that makes it easier for your Facebook visitors to find out about your top posts.

You can obviously go beyond these simple tools and fully integrate Facebook into your website by allowing people to log on to your site and comment using their Facebook accounts. Many top blogs and publishers are already trying that (CNN comes to mind).

It is also possible to show your visitors what other Facebook users have been doing on your website (that could encourage others to do the same things others have been doing). What’s nice about all these tools is how easy one can implement them. You don’t have to be a programming genius or web developer to do it. Is Facebook right for your website? You never know unless you try.
