Social Media Optimization for the rest of Us

Facebook Adding Status Advertising to Page?

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A whole lot of people spend hours each day on Facebook updating their status and viewing other people’s status. Facebook is still growing and holds a lot of promise for marketers and businesses. It’s not a finished product by any means. Facebook’s Advertising platform has gone through many changes in the past few months, and it’s become another venue for marketers to take advantage of. Now it seems Facebook is testing status advertising. Essentially, it’s trying to make it easier for Facebook page owners to promote their top status updates and get more action going on their pages.

Credit: Web Pro News

Web Pro News has discovered that some Facebook page owners are seeing the “promote” feature show up next to their status updates. The process seems to be pretty straight forward. Once you click on the promote link, you are going to have to go through a wizard, which will include you approving how much money you want to spend promoting your page and who you want to show it to. From there, you can expect traffic to flow to your pages.

Online marketers are already taking advantage of Facebook to promote their pages. Some argue that advertising will take away from Facebook experience. But advertising is going to be the future of Facebook. That’s how the company has managed to stay afloat while Twitter and other services still struggle to come up with a proper business plan.

Promoting your page status updates is another easy way of increasing traffic and interactions on your Facebook pages. Of course, you want to make sure you spend enough time to optimize your Facebook pages. This latest move by Facebook could be just a test, but we have heard similar stories about Twitter. There is no question we’ll be seeing similar attempts in the future.

Your thoughts: are you against more ads on Facebook?

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