Does Social Media Matter?
Does it? That’s the question many folks in the corporate world are struggling with. There is no question that social media has changed the way we communicate. We have folks who are addicted to Twitter and Facebook, and businesses have found more effective ways to get in touch with their customers. But a lot of folks don’t really realize why they need to be involved in the social media. Worse yet, many small business owners engage in social media hoping to improve their bottom line only to burn valuable time on non-core activities.
Being involved on Twitter and Facebook can bring folks to your site and help you spread the word around about your product, but you can’t expect to add 1000 of peoples to the list of folks you are following and make customers out of them. Folks don’t go to Twitter to purchase things. They go there to share information, experiences, and thoughts. Twitter gives folks a channel to communicate with friends and strangers. You simply can’t jump in and start pushing your brand hard. That turns people off and makes all your efforts useless.
At the end of the day, social media doesn’t change the game. It might change the way it’s played, but you are still playing the same game. If you are a business owner, you simply can’t waste your time (valuable time) without having a plan to get some value back. That means you can’t waste your time on a social media plan that is crude and turns folks off. Many experts claim that if you are involved in the social media, you are missing the boat. That’s partly correct. It’s better not to be involved than developing the reputation of a douche on Twitter or Facebook.
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