When it comes to taking advantage of social media to take your business to the next level, you are going to have to stay involved and provide value to your followers and friends. Social media is not about taking off 6 days of the week and outsourcing to the process to social media automation tools. But there are some things that you can outsource to save yourself some time and focus more on core capabilities of your business. For instance, you can use a service such as Social Maximizer to have your top stories submitted to top social networking websites without you having to do it by hand.
Social Maximizer is not designed to get your stories voted to the top of the social networking and news sites. It’s designed to help you save time submitting your stories to them. So you are still going to have to work on your content and provide value to your readers or you are just wasting your time.
I still remember the good old days of chatting when you could connect with people from around the world through MSN chat and get into discussions about any topic. That was then, but today we have Twitter, Facebook, and other services that you can take advantage of to get more out of your discussions. The idea of chat rooms can still work if you have a hot web site or Facebook page and want to build a more solid community by enabling live chats. That’s where Donut Chat comes in. It’s a freemium services that enables you to add live chat to your web properties and bring your community closer together.

The service comes with free and paid plans. The paid plans offer more concurrent chats and storage for media. They allow for more rooms as well. The chat rooms themselves are pretty fun to use and interactive. You can add video, audio, and photos to your public or private rooms. The application works great on iPod and iPhone as well. (more…)
If you have been following this blog, you have probably realized that I am not a big fan of automating Twitter tasks. There are plenty of tools on the market that you can use to completely outsource your Twitter work. But what’s the fun in that? It’s similar to traveling miles to get yourself to a party and then decide to sit outside or in the corner without interacting with other people. Of course, Twitter tools do have a place for active Twitter users. Unfortunately, there are only 24 hours in each day, which means somethings should and need to be outsourced if you are to get the most out of Twitter.
I got familiar with Market Me Tweet on Twitter. There was a discussion about branding one’s tweets on Twitter, and that’s when Market Me Tweet comes in. It’s a Twitter management tool that allows you to brand each and every tweet of yours. But this tool is more than just about branding your tweets. You can use it to manage multiple accounts and monitor your replies, direct messages, and other people’s time-lines using this software.
A whole lot of people spend hours each day on Facebook updating their status and viewing other people’s status. Facebook is still growing and holds a lot of promise for marketers and businesses. It’s not a finished product by any means. Facebook’s Advertising platform has gone through many changes in the past few months, and it’s become another venue for marketers to take advantage of. Now it seems Facebook is testing status advertising. Essentially, it’s trying to make it easier for Facebook page owners to promote their top status updates and get more action going on their pages.

Credit: Web Pro News
Web Pro News has discovered that some Facebook page owners are seeing the “promote” feature show up next to their status updates. The process seems to be pretty straight forward. Once you click on the promote link, you are going to have to go through a wizard, which will include you approving how much money you want to spend promoting your page and who you want to show it to. From there, you can expect traffic to flow to your pages.