There are a lot of small businesses that are starting the realize the power of communities such as Facebook and Twitter. It’s true that a lot of them don’t have time to get down to the nitty gritty and be fully involved in these communities. But having a presence on these websites is a good start. Facebook is one of the top dogs among social networking services, and it’s got a great potential to help small businesses take their business to the next level. But as good as Facebook is, it comes with one of the most unintuitive interfaces that I have seen. Whether the company is keeping complicated and hard to figure out on purpose is beside the point. But there are a lot of simple tasks that are not so simple to get done on Facebook.
Feeding your blog to your Facebook pages could be a hassle. You certainly want to share your blog posts with the world, but you may not want your posts to show up on your personal profile. So you need to be careful before adding your blogs to Facebook. There are plenty of apps that help you get the word out about your blog posts, and Facebook also has built-in features to help you do that. Here are 3 ways that I would go about adding my blog RSS to a Facebook page:

1. Facebook notes: this is a pretty straight forward way to import your blog on to you Facebook page. What you want to do here is log on to your page and click on the edit page button at the top left of your screen. From there, you want to choose your note’s setting option and edit your import settings on the very next page. Not very straight forward, but it gets the job done.

You know it was bound to happen. Twitter has been looking at multiple ways to generate revenue and take its business to the next level. So are tweeters. Sponsored Tweets is a cool service that brings advertisers and Twitter publishers together and let tweeters make money from their sponsored tweets while enabling advertisers to reach out to influential users in the community to push their message out. Here is how the service works. Advertisers create opportunities and tweeters take advantage of these opportunities to make money on Twitter. You will need to disclose that you are being sponsored by someone so the transparency is there. Here is a demonstration of how this service works:

When I first heard about this service, I was very skeptical about it. I am by no means a big fan of advertising on Twitter with my own tweets. Twitter is not a direct revenue channel for me or my business, but it is a great traffic driver for our products and the content our company produces. I have to say I was surprised by the number of celebrity and popular twitterers who are taking advantage of this service to make a few bucks online. If you happen to be into advertising on Twitter, this service can certainly come in handy.
Think about it. Wouldn’t it be nice if you could get the message out about your product to thousands of folks on Twitter by partnering up with a Twitter user who has 200,000 followers? Maybe you want to work with someone who has millions of followers. Those sponsored tweets will cost you but just think about the number of people who will instantly check your product and may even give you feedback on your work. (more…)

There are plenty of Twitter automation tools around. These days you can automate anything from sending messages, planning direct messages, and more with your Twitter account. Just because you can do it, doesn’t mean you should do it. There is such a thing as Black-Hat and White-Hat tweeting. Have you wondered why you get unsolicited messages on Twitter when you talk about topics such as VOIP or Web hosting? There are a lot of people who make a living out of selling these services to others, and Twitter is their next playground. Some have gone even beyond that and send you harmful links wrapped within an innocent @reply. So there are a lot of things that you shouldn’t automate or do no Twitter. But small businesses can certainly benefit from outsourcing some of their Twitter tasks. You don’t want to everything by yourself and lose sight of what really matters.
If you are looking to manage multiple accounts, vet followers, or find suitable people to follow, the following 4 Twitter automation tools come in handy:

Tweet Adder: one of the most powerful and controversial Twitter automation tools on the market. Let’s you do all kinds of research on Twitter and even find friends to follow fast. The controversial feature (auto-follow) is best left to black-hats. But there are a lot of positive things you can get done with Twitter including but not limited to deep research, account management, and friend management.

TwitterFeed: one of the best tools out there if you want to automate feeding your blog to Twitter. You can not only define how often your want your feeds to be posted, you can also define tags for your posts. Your clicks are tracked as well which is a big plus. It’s a free tool.

Humming Bird: comes with everything you need to manage multiple accounts, add friends, and find targeted followers. The service is quite smart and makes following and unfollowing people less of a pain. Basically, it helps you find and friend people who you have not unfollowed before and set yourself up as an authority twitter figure.
Social Oomph: a very handy service that enables you to manage your twitter accounts and connect them to your blogs easily. You can also use it to find people to follow, set up direct messages, unfollow people when they unfollow you, and much more.
If you are planning to abuse the above services, let’s hope you get suspended soon. But if you are truly interested in saving time and effort and build a real Twitter presence, the above tools come in handy. They don’t do everything for you, but they do save time.
There are plenty of social networking sites and services that one can be a part of. Yes. We have Twitter, Facebook, Friendfeed, and Technorati. But there are plenty of more to be a part of. It all comes down to your niche. There are many businesses who have their own dedicated team of social media warriors who manage their presences across multiple networks. But if you don’t have the resources to hire your own team, you can always use social media tools to your advantage to get things done faster. Social media identity tools don’t do your updates for you, but they do let you find user-names and manage your profiles more effectively. So they do save some time in the process.
If you are looking for a set of tools to manage your social media profiles more effectively, here are 5 services you should try:

KnowEm?: a cool service that lets you find out and reserve your user-names across popular social networking websites. It’s much easier when you can do it all from one place.

Namechk: another useful tool that lets you figure out whether your favorite user-name is available on social networking sites of your choice. Of course, your favorite username should be your brand.